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National Repository of Grey Literature

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	Graphologists - The Site-Specific Promotion Buchtová, Yveta ; Baková, Helena (referee) ; Macháček, Mikuláš (advisor) The project promotes graphology, its benefits for everyone. Grafologové.cz form the information base. Websites will promote graphology services in the future. Campain invites intrested poeple by cards to visit the site. Thi cards carries quotes about graphology. Success of the campaign is monitored (site traffic). Detailed record
	Graphologists - The Site-Specific Promotion Buchtová, Yveta ; Baková, Helena (referee) ; Macháček, Mikuláš (advisor) The project promotes graphology, its benefits for everyone. Grafologové.cz form the information base. Websites will promote graphology services in the future. Campain invites intrested poeple by cards to visit the site. Thi cards carries quotes about graphology. Success of the campaign is monitored (site traffic). Detailed record
	The matter of marketing communication of music festivals in Czech Republic Podivinská, Michaela ; Mikeš, Jiří (advisor) ; Soukup, Vladimír (referee) Theoretical part of this bachelor thesis focuses on arts marketing, marketing communications and commercial communications in general, and marketing and communication mix of music festivals. In practical part of the thesis I present a particular music festival Podblaník. Based on available information I analyze the marketing and communication mix of music festival Podblaník and its promotion campaign. In the last part of this work propose my own recommendation for the future activities of marketing communications for this festival. Detailed record

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